Amazon Kindle Publishing

10 Steps to Building a Business Through Amazon Kindle Publishing

Many people don’t realise how easy it is to publish an eBook through Amazon Kindle Publishing, also known as Amazon KDP. They make understandable but straightforward mistakes which stop them from taking action. However, all you have to do to make a killing on Amazon KDP is to take the first step. Once you have done that, you’ll be amazed how quickly you can start making some serious money. Let’s go through the steps you need to do.

1. Decide What You Want to Write About

Before you start writing, you need some ideas on what to write. This step is simple, and yet so many people get stuck because of overthinking the process. Don’t worry about if you know enough to write an eBook on the subject; we’ll come to that bit later. For the moment, write down as many ideas as you can think of on topics that interest you. Here are some niches that you can think about:

– Hobbies and Interests
– Health and Fitness
– Food and Recipes
– Weight Loss and Diets
– Finance and Saving Money
– Finance and Investing
– Home Finance and Saving Money

Image by Pete Linforth from Pixabay

Those seven ideas took me as long to come up with as it took me to type them, but don’t take the above as ideas that will necessarily sell. All you’re thinking about are topics to write about. Once you have got a big list of ideas, you need to decide which one you’re going to attempt first. This can be daunting, so don’t think about the entire eBook.

2. Your Amazon Kindle Publishing eBook

Next, you need to see if you can come up with ideas that you can turn into individual chapters in your eBook. How you accomplish this next bit depends on how much you know about the topic. Let’s say that you want to write about your favourite hobby, which is flying drones. If you have been doing it since they first appeared, coming up with chapter ideas shouldn’t be tricky.

– How do I buy a drone?
– What is the best drone to buy?
– How can I make money flying drones?

I’m not into flying drones, so I have no idea if those three are any good, but again, I thought of them without even thinking, if you know what I mean. If you’re into drones, you should be able to think of at least seven more, if you want to aim for around 10 chapters.

3. What If You Don’t Know Enough

If you’ve only been flying drones for a few months, you might need to get some help, and that’s where the internet comes in. You should be able to think of at least three ideas. Start by googling big topics like the ones above.

The first thing you can do is look at the results. I expect on the first few pages of Google, you can find more than enough ideas to get you started. If not, click on the links and see if there are any sub-topics in the posts that you can expand on.

Amazon Kindle Publishing
Image by Ulrike Leone from Pixabay

Remember, that blog posts are short, reasonably easy to read, with lots of short paragraphs and images. When you start with Amazon Kindle publishing, you have to remember that a Kindle eBook is not a blog post. One blog post may only have a couple of paragraphs on a sub-topic, but if you google the sub-topic itself, you may find a lot more information; enough that you can put together a chapter of your eBook.

4. Writing Your Amazon Kindle eBook

The next bit you need to work out is how to write an eBook for Amazon. Many people get stuck on the writing part of the eBook but trust me; this is the easiest part of the process. If you are knowledgeable about the topic of your eBook, then writing it should be relatively straightforward. By the way, that doesn’t mean easy. Writing an eBook for Amazon KDP is challenging, and you have to be disciplined to finish it.

However, what if you don’t know enough. Well, in that case, get someone else to write it for you. Trust me again; you will be amazed at how cheaply you can get someone to write an eBook for Amazon KDP. Of course, the cheaper the writer, the more proofreading and editing you have to do, but you can always pay someone to do that too.

The other thing you may be concerned about is that you don’t know how to write an eBook for Amazon. This is something you need to think about, but I would try and write the eBook yourself, even if your writing is a bit ‘horrible’, and then pay someone to convert it into more agreeable English. I would use the same method if you wanted to write in English, but it is not your mother tongue.

5. Get Opinions from People You Trust

Once you have written the eBook, you need to know if it’s any good. Share it amongst some friends and family. Ask them to read it and to give you their opinion. You need to tell them to be brutally honest. If they all say how wonderful it was, that’s not going to help you at all.

You can also find Facebook groups to do the same. I know that asking random strangers to read your work, and then be brutally honest as well, is extraordinarily nerve-wracking, but you need to do. Either way, you need to know the truth.

Amazon Kindle Publishing
Image by Maret Hosemann from Pixabay

There is no point going through the entire Amazon Kindle publishing process for something that turns out to be crap. If everyone hates it, you’re not going to make any money anyway. Better to find out that it’s crap before you publish rather than after publishing it. At the very least, it is far less embarrassing to have a few random strangers tell you the truth than have it plastered all over the reviews section.

6. Creating Your Amazon Kindle eBook

Once you have got your feedback and everyone agrees it’s the best book since some clever chap invented sliced bread, you can go ahead and create your eBook in the Kindle format.

There is a lot of online training if you want to create your eBook yourself, but I should warn you that it can be quite a long process. There are many hoops that Amazon KDP makes you jump through, and if you don’t do something during the creation stage, even if you didn’t know it was necessary, you may still have your eBook rejected.

I like to do all the different Amazon Kindle Publishing stages that go into making an eBook myself, but that’s mainly because when I first started creating eBooks, I couldn’t afford to get someone to do it for me. If I’d had the money, I definitely would have outsourced most of the process. However, this part is entirely up to you.

Please note: if you do start outsourcing the different steps of writing your eBook, please take your time choosing a good freelancer. There are many scammers out there, so only decide on the person you want once you have done extensive research.

7. Time to Publish Your eBook

This is another part of the process that you need to do well. If you screw something up here, it has a dramatic effect on your sales. Make sure you understand the entire process before you proceed. While researching, I would make extensive notes.

To give you one small example, when you go into the Amazon eBook store and check out some eBooks, you can see that they all have thumbnails, small pictures of the eBook cover itself. Well, you can’t just upload the eBook cover. If you do, it’ll look horrible.

You might think I’m about to suggest getting someone to do this for you, but I do not think this is a good idea. The Amazon Kindle Publishing part needs to be perfect and being the type of person I am; I would never entrust it to someone else. However, you might be different. As with all the above so far, it’s up to you to decide what’s best.

8. Think of Your First eBook as an Experiment

You are very unlikely to make vast amounts of money with your first Amazon KDP eBook. You may not make any money at all, but don’t despair if that is the case. The important thing is to find out what you did wrong and fix it. As you got feedback, we’re going to assume the eBook itself is okay, so what else could be wrong?

It could be something as simple as the cover. Maybe it’s difficult to read the title or subtitle if there is one. It may be that the colours are all wrong, or the image itself is the problem. It’s complicated to work out sometimes, so you may need to spend some time tweaking the cover to get it right.

There could be other things as well like the blurb doesn’t grab people as it should. Maybe the title itself is the problem. Whatever the problems are, don’t take it personally. Keep tweaking things until you start to see more sales coming in.

9. Start Marketing Like a Crazy Person

Before you do any tweaking above, make sure that you have done everything else necessary to get the word out about your masterpiece. Do not make the mistake of thinking that all you have to do is publish your eBook and wait for the money to come rolling in. That is never going to work. With print books, your publisher is in charge of marketing. With Amazon Kindle Publishing, you are in charge, whether you like it or not.

Image by Pixelkult from Pixabay

Start with social media. Facebook, Pinterest, Twitter, Goodreads, and Instagram are excellent places to start but don’t stop there. Amazon KDP forums, Quora, Kindle eBook forums, and any other Q&A sites are worth trying. If you haven’t got all your friends and family involved yet, get them to buy and read it.

Also, offer free copies to anyone who agrees to give an honest review. Offering free copies is a great way to get ‘sales’. Offering your eBook on kindle unlimited is a good start, and think about offering it to book clubs and authors.

10. Scaling Up Your Business

Once you have got the entire Amazon Kindle publishing process sorted and you understand what you have to do, you can repeat it. Whatever happened with your first eBook, whether it was a huge success or only sold half a dozen copies, your second will be better. Also, remember, when your second eBook does better than the first, your first one might start to gain traction as well.

You may also want to start thinking about serialisation, i.e. write a set of books that complement each other. If you did an eBook on drones, think about how you can write another. You may be able to take one chapter you wrote in the first eBook and expand it to an eBook in itself.

There are many ways you can monetise an eBook, but due to lack of time, I’m not going to go into that now. It can wait for another day.

Finishing It All Off

As always, I’ll leave you with my best wishes for your future Amazon Kindle eBook Publishing empire. If you liked this article but feel that the process is all a bit too much, I’d like to suggest you check out my review of K Money Mastery. It’s an excellent course showing you how to do everything above in a fraction of the time and shows you how to find the best people to do the things you don’t want to or can’t do yourself. Click the image below to find out more.

And as always, please feel free to come back and tell us how you got on with building your Amazon Kindle eBook empire, and if you are thinking of signing up for K Money Mastery, here is my full review. And I’m sure we’d all like to hear what you think of the course and how you got on if you buy it.

If you enjoyed the above, please feel free to leave a comment saying how wonderful I am. If you didn’t enjoy it, you don’t have to say anything. Speak again soon.

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Giles Ensor

Ex-soldier, ex-teacher, present-day stay-at-home dad. Recently retired from the real-world education business, now working in the online e-learning industry,

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