A few days ago, I wrote about whether it was worth becoming a Social Media Marketer, which is one of the reasons I’m writing about content marketing today. In the post, I wrote that there is no such thing as marketing in isolation. What I mean by that is that if you’re a social media marketer, you need to understand how other aspects of marketing work, especially content marketing and Search Engine Optimisation. Being a Content Marketer works in the same way.
A content marketer needs to understand the importance of Social Media Marketing and Search Engine Optimisation as well. However, for the moment, we’re going to stick to what is content marketing and whether being a content marketer is worth considering.
What Is Content Marketing?
First of all, we should make sure we’re all on the same page when it comes to actually understand what content marketing is. Let’s looked at how the Content Marketing Institue defines it:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”Content Marketing Institue
Let’s pause for a moment to look at the three most important words in that definition:
It’s worth noting that it’s Google that has really driven that definition because it’s Google, with its algorithms doing the checking, that wants websites to publish valuable, relevant, and consistent content.
How Does Content Marketing Link to Other Marketing?
As we already know from the post about social media marketing, content marketing is a vital part of social media. If social media is used as a way to drive traffic to a website, it’s the content on that site that keeps readers engaged.
And it’s not just social media marketing that needs great content. Search Engine Optimisation (SEO) requires good content. Google is never going to rank a site that has rotten content and that will affect a website’s entire marketing strategy. Keywords, outbound and inbound links, length of the article and many other factors will affect how Google sees a site.
Is It Worth Getting Into Content Marketing?
Absolutely. If you are good at your job, meaning that you understand how content marketing fits in with all the other types of marketing and you can bring all the different components together, then you can earn some serious money.
The most important phrase there was ‘if you are good at your job’. Like social media marketing, there are many people who claim they are marketing experts who are anything but. Don’t be like them, and you could do quite well.
What Should You Do Next?
Like many of these newer types of jobs, you need to get some training. The problem is there are courses all over the place. Some of them are great, some not so much. One of the best places that I always suggest people start with is Udemy. There are two reasons for this.
1. A thirty-day money-back guarantee
2. Inexpensive courses to try out
The first point speaks for itself. The second one means that most courses cost no more than a few hundred bucks. And you get a lot of material for that money; more than enough to decide whether you have made a good choice or not.
What Content Marketer Courses Should You Take?
Well, if you want to look at lots of courses and make your own decision, just click here and you can see all the courses on Content Marketing available. However, if you would like a couple of suggestions, the first one I highly recommend is (at the time of writing) one of the highest-rated content marketing courses on Udemy.
Content Marketing Masterclass was created by Brad Merrill. Brad is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 30,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.
However, if you’re really not sure and would like to try something for free, then I recommend Ignite Your Blog Traffic With Content Marketing, created by Marc Guberti. Marc is a digital marketing expert with over 600,000 social media followers and over 100,000 students. He is a recipient of the People’s Choice Rule Breakers Award for his work as a teenager entrepreneur and has the mantra of “age is not a limit to success” which is good for people like me!
Wrapping Being a Content Marketer Up
And there you have it. Personally, as a writer myself, I cannot recommend content marketing highly enough. You can cut your teeth by starting as a content writer and slowly move into marketing as you learn. However, if you want to earn the big money, go straight into content marketing. If you don’t have the time to write, you can always pay freelancers to do it, which is not what you want to do with content marketing.
Whatever you decide to do, take action immediately, even if it’s only to sign up for the free course above. If you don’t take action, you’ll never know what might have been. Take action and even if it’s not for you, at least you’ll know. Remember that time is the only thing in life that none of us can get back, so don’t waste it!
If you like the post, feel free to share it on your favourite social media above and if you have any comments, share with everyone else using the comments section below; personally, I’d love to hear what you think.