If you are looking for a solution to any of the following problems, then you are exactly where you need to be. Do you have a website that doesn’t seem to be helping you much? Do you seem to write great content but never convert visitors to sales? Does your copywriting move people to leave your site instead of move them to buy your product? Learn how to convert your bored readers into attentive, action-taking, recurring customers with the secret of persuasive writing course.
1. The Power of Power Words
You’ll learn a great deal even in this first section. For example, if you’re a blogger, you’ll know about the power of power words. Problem is, have you ever stopped to think about what they are and which ones to use? Well, when you sign up for this course, you’ll have 317 power words that you can start using in your copy.
You also get to watch Tamsin (the presenter) explain the secret of persuasive writing using power words to convert a boring headline into an attention-grabbing headline. One that will get people to read your blog post and take action. Extremely useful stuff.
2. WIIFM, Benefits Not Features, and Using Emotions for Motivation
One thing I like about this course is that Tamsin gives us exercises to do while we’re watching the videos. This makes the course a lot more interactive than many courses you’ll take online. You’ll also learn about the WIIFM principle. This is a strategy that makes you think more about the person you’re writing to.
This compelling strategy will help you write more of what your readers want by putting yourself into their shoes. There are more over-the-shoulder videos that allow you to see exactly how you can convert your copy so that it connects you more with your reader.
These videos are extremely valuable as you see exactly what goes into transforming copy that is all about the company into copy that is all about the customer.
3. Learn the Secrets of Creating a Winning Plan
What if you could learn a guaranteed method of writing a blog post that’ll get people to buy your product, sign up to your email list, or make an appointment? Sounds to good to be true, right? Keep reading.
In this next section, you’ll learn all about creating a winning plan. You’ll learn three of the most important words you’ll ever need to become a successful blogger. And on top of that, you’ll get access to more great downloads that’ll push you towards your goal of generating beautifully persuasive writing.
4. Writing Irresistibly Magnetic Calls-to-Action
Your call-to-action is exactly that… a call for your reader to take action. If your readers are leaving without clicking, signing up, or calling, then you have not given them clear instructions to take action. As Tamsin says, this is not a time to be shy. If you don’t take action to get your readers to take action, then you’ll never achieve your goals.
After you have watched the video in this section about writing stunningly effective calls-to-action, you’ll never worry about asking your readers to do click, fill in, or call again.
5. Using Formulas to Create Persuasive Writing
There are two formulas that you can use to turn your writing into beautifully persuasive writing. Obviously, I’m not going to tell you what the two formulas are. You’re just going to have the click the link below to sign up and find out what they are yourself.
What I will tell you is that you’ll get yet more examples of what you should be doing, and you’ll get exercises to help you practise what you have learned. The final video will help you understand formulas more, with another exercise. Tamsin goes through the different ways the two formulas have been used and explains how they work.
6. How to Get People to Read Past Your Headline
No copywriting course with the secret of persuasive writing would be complete without a section on how to create the perfect headline, and this persuasive writing course is no different.
There is a great formula that I’m pretty sure you’ve never heard before. Pretty sure because I have done quite a few copywriting courses, and I’d never heard of this one.
As in many of the sections, you get extra practise, and you’ll see the presenter do her stuff with her own headlines. More great stuff.
7. Secrets to Captivating Your Website Visitors
The last section involves lots of tips and tricks to improving your copy, get your visitors to take action, and generally be a better writer. These last few videos are great for summarising all you’ll have learnt, and remind you of what is really important.
Even if you only make notes of this last section and keep them close to hand, you should never stray too much from the path of persuasive writing.
Wrapping Up This Secret of Persuasive Writing Course
If you do any persuasive writing at all, and if you’re blogging or writing in any way, I’d be astonished if you didn’t, then I think you’ll be delighted by this incredible course.
Remember, it’s completely free, but I’d be amazed if it stays that way. Sign up now (before they change their minds), then you can learn at your leisure.
If you take the course, come back and tell everyone what you think. Personally, I loved it but I am an easily please person.