The fact is that you are judged by how well you write. When people read something you have written and it is full of spelling mistakes, poor grammar, and badly constructed sentences, they will doubt what you are saying. It may be unfair and it may not be right, but it is a fact. So how to improve your writing so that your website visitors not only listen to what you’re saying but will take action?
Why Good Writing Is Important
People Will Listen to You
As I have already said above, if you write well, people are more likely to listen to you. If your writing is cohesive i.e. it has a logical progression, then people will find it easier to understand what you’re trying to say. Let me try and put it in another way.
If you’re writing a story, it should have a beginning, a middle, and an end. If you decide to start your story with the middle, it will be more difficult to understand. Okay, you may want to try it because you feel traditional storytelling is boring and that’s fine. But it’s not normally appropriate for a blog post.
Your Visitors Will Understand You Better
Let’s spend a little time talking about how writing clearly helps you get your message across. You may want to be creative with your posts because you want them to sound more interesting, and there’s nothing wrong with that. However, there are limits to this.
Writing a well-structured blog post, with a logical progression, means that your readers not only understand what you’re trying to say but understand it easily. If your visitors are spending half their time wondering what you’re trying to say, they’ll just give up.
Your Readers Will Not Re-Read Your Writing
Let me reiterate what I said above. If your visitors need to re-read a paragraph you have written, you have failed in your writing. I know that sounds blunt but it’s still true, and here’s why. If your visitors don’t understand what you‘re trying to say and have to go back and read what you wrote, again and again, they won’t.
Complex writing is all well and good if you’re writing a work of fiction but it is just not suitable for blog posts. You have a few seconds to grab your readers’ attention and a few more seconds to keep them reading. Complex writing won’t help so don’t do it.
Google Will Rank Your Website Better
Google Analytics uses something called Bounce Rate to judge how well your website is doing. Your writing will help your site rank better because your visitors will stay on your site longer, and will not just read a couple of sentences and give up.
Whatever you do, make sure that your introductory paragraph is easy to read and understandable. If it is, you have a much better chance of keeping your visitors reading, which is what you ultimately want. The longer your visitors stay on your site, the better your bounce rate will be.
How to Improve Your Writing
Keep Things Simple
There are three types of sentences in English: simple, compound, and complex. Simple sentences are sentences with a subject and a verb. Compound sentences are made up of two simple sentences with a conjunction in the middle. Complex sentences have an independent clause and a dependent clause. Now, I don’t want to go on about grammar here so the best thing you can do is google the different types of sentences.
Good writing is made up of a mixture of simple, compound and complex sentences. So, when I say ‘keep things simple’, I don’t want you to think that you should only write simple sentences. What I mean is that you should write a mix of sentences but keep complex sentences to a minimum.
Don’t Make Silly Mistakes
There is nothing more irritating than reading a blog post that is so full of mistakes that the mistakes become intrusive and the message is lost. If you’re a native English speaker, there is no real excuse for not getting things right. However, not all native speakers are good writers and not all writers are native speakers. What should you do then?
Well, you only really have two choices. Firstly, you can improve your English. That will obviously take a lot of work and time. The other choice is to subscribe to Grammarly, which is a great app for improving your English without actually having to study. Personally, I’d go with Grammarly if I were you.
Think Before You Publish
Take your time before publishing. You need to check your work a couple of times to ensure that what you’ve written makes sense. You can check your work immediately and then publish, but I’m not a fan of that method. Here’s what I suggest you do.
Write your blog post and then wait 24 hours. Read it again, fixing the problems as you go. Then put it aside for another 24 hours. Read it again one more time. Once you’re happy with what you’ve done, copy and paste it into a new blog post page, and publish it once you’re ready.
Take Pride in What You Do
If you are a freelance writer, I am going to assume that you will take pride in your writing. However, too many bloggers and affiliate marketers really don’t seem to care about how they are writing, somehow believing that their message will be understood, even if their writing isn’t.
You can either spend time fixing your writing by doing what I said about re-reading your post before publishing. The other method is to use Grammarly to help you. Even if you only use the free version of Grammarly, you will get lots of help on how to improve your writing. Of course, if you subscribe to the premium version, you not only get a lot more help but your writing will also improve as you learn what you’ve been doing wrong.
Wrapping It All Up
And there you have it. Writing is important. If you can write well, people will read what you write and trust you more. If you’re writing is crap, your visitors will give up reading your posts. Even if they don’t, it’s unlikely they will take action on what you’re promoting because they just won’t trust you.
If you enjoyed this training on how to improve your writing, please leave a comment. And if you think I’ve left anything out, please feel free to add that below too. Thanks and speak again soon.