How to Use Backlinks to Skyrocket Your Rank in Google

There are many different methods you can use to help your website rank in Google, but one of the best (and most underused) ways of ranking in Google is to use backlinks. In this article, I’m going to review Alex Genadinik’s free course on BitDegree called, “What Are Backlinks? Learn to Rank #1 in Google SEO by Using Backlinks”.

Course Introduction Section

As always, there is a little introduction section. The first video is the introduction video. The second is entitled “SEO Competitor Keyword Research”. In the video, it shows you how to look at what’s happening with your website.

What to Know About a Link to Tell If It Is Good

There are 3 videos in this section, which really just talks about the value of backlinks, citations, and follow vs nofollow links. Generally, it’s just an overview of what links are, and it’s pretty standard stuff. If you’re reasonably experienced with SEO, you’ll probably know all this. If you’re not, some of the information will definitely be new. Either way, it’s worth checking out.

Ranking Factors

Section 3 only has one video but it is a long one, at nearly 11 minutes long. And in this video Alex shares with us the latest SEO research for top ranking factors from SEO Moz. Here is one of the biggest drawbacks of this course. Some of the videos were recorded a few years ago, so they are not as up-to-date as they could be.

For example, the ranking factors in the video were recorded in 2015. I’m writing this in 2019. So obviously there’s a 4-year difference between the information that Alex is presenting in the video and the information that is most up-to-date.

Still, this does not mean you should give up watching the entire course. Even if the video is not exactly up-to-date, you still have the information, and you can just go online and search for the most up-to-date information. For instance, if you click this link,  you will get the most up-to-date information for the ranking factors from SEO Moz.

Image by Tumisu from Pixabay

How to Get Links

In this section, you get all the nitty-gritty of how to get backlinks to your website. There are 20 videos in total in the section. I’m not sure what the total runtime is but looking at it now I reckon that the total session is about 1 hour long. So, I’d try and make sure you’ve at least that much time so you can watch this complete section in one go

Obviously, I don’t want to spend a great deal of time getting through every video in the section, but I will give you some idea of what is included.

The first video is entitled, “Before Getting Links, Have Something Worthwhile to Linked to”. This is very important. You cannot start to get backlinks until you have good content on your site, and that your site’s worth linking to in general.

When I start a website, I will often use PLR content just to pad it out and make it look good. However, PLR is pretty crappy stuff, and you definitely shouldn’t try to get backlinks using this content. Therefore, wait until your website is substantial enough so that other websites will want to link back to it.

So, don’t start trying to get backlinks if you’ve only got a few articles posted, and especially it if those articles aren’t very good.

Other videos are entitled Link Begging, Viral or Great Content, Link Bait and Controversy, Events and SEO, and so on.

Image by 200 Degrees from Pixabay

How to Rank in Google Using .edu Links from Authoritative Universities

This section is all about how to get links from .edu links; for example, universities and colleges. To be honest, this is a bit more advanced backlinking. I think you’d have to wait until your website is quite substantial, looks good, and that universities would be impressed by it before trying this.

What you do is offer professors internships, scholarships, and discounts on resources for their students. The students need to get your link, and the best way for that to happen is for the professor or lecturer to put a link on his own university page.

Why this is such a good idea is that Google considers .edu links stronger than normal links. So if your website has a link on a university site, such as Harvard or Yale, for example, then your website will impress Google a lot.

Press Releases to Rank in Google

Section 6 is getting publicity clients and links with press releases. I think this section is very much like the fifth section which was about getting links on University websites.

You should probably wait until your site is reasonably substantial. Obviously, when you do these press releases the news agency is going to look at your website to see if your website is any good.

If your press releases are promising pots of gold, and you only have a couple of PLR articles on it, well, you’re not going to get very far. So wait until your website is up and running, and looking good. Then go for this press release strategy.

Google Penalty Targeting Bad Links and How to Avoid It

This is an update to the original course. In this section, you’ll avoid backlinking that will cause you problems with Google. In the first video, you’ll see about “Penguin Penalty Targeting Links and in the second video, you can find out about directories, blog comments, etc.

Image by Michael Gaida from Pixabay

Mistakes People Make in 2018. What Does and Doesn’t Work

Actually, this section may be the update. It’s not a recent update, because I’m writing this at the end of March 2019. However, an update is an update.

This section is quite good. It has a video in which Alex actually shows us a failed strategy he tried with a freelancer. He hired a freelancer for 87 hours or so and freely admits the strategy he tried failed dismally. I reckon that was very honest of him.

The good news is the first video shows you the easy Facebook strategy he used that worked very well from for him. It’s not an easy method, and probably won’t work for everyone, but it’s still quite cool.

Wrapping How to Rank in Google All Up

And there you have it. Like many of the reviews I’m writing of the moment, this course is completely free. So, the course would have to be pretty terrible for me to say that you shouldn’t sign up for it. However, the good news is that this course is not pretty terrible.

However, the course is a bit old. Some of the things Alex has in this course might not be relevant anymore. Still, all you need to do is google the advice he gives. If it’s still relevant, you can follow it. If not, you can ignore it.

And that’s it. If you’d like to sign up for this free course, “How to Rank in Google”, just click the image below.

If you enjoyed the above, leave a comment. And if you think I’ve left anything out, please feel free to add that below too. Thanks and speak again soon.

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Giles Ensor

Ex-soldier, ex-teacher, present-day stay-at-home dad. Recently retired from the real-world education business, now working in the online e-learning industry,

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