There are probably a thousand blog posts if not more about how to write an awesome article, so I thought that I would add to the list. Actually, in my case, the reason I’m writing this is not only to help you but also to help myself.
I don’t think it is a bad idea to remind yourself how to do something every now and then and as I have written about 180 blog posts, I thought it was time for a refresher course on writing a blog post, so here it is.
How to Write An Awesome Article
1. Know Your Audience
This is probably one of the most critical points, and you need to get this right before you do anything else. There are lots of places where you can find out about your audience, but I have to say my favourite is Quora.
If you head over there now, you can type in a question or a keyword and see what people in your niche are talking about. It’s also a great place to steal ideas, not that I would ever do that, and to answer people’s question, thus promoting your blog.
2. Think About Your Headline
When you start to write about your blog post, try to get your headline correct. You only have a second or two to persuade the person looking at your headline to click or not. If your headline doesn’t convince people to click, it’s going to be challenging to get visitors.
There is an excellent website to use if you not great at writing headlines. It’s from CoShedule, and it’s called Headline Analyzer. It’s quite frustrating but also good fun. Basically, the higher the number, the better for you. The only thing that really annoys me is it makes you fill out two forms before it gives you access.
3. Concentrate on the Introduction
Having a good introduction is vital if you want to keep your visitors reading. It doesn’t have to be some Dickensian masterpiece; you’re not Dickens and you probably never will be (sorry about that). Just tell your audience what you’re going to be talking about and try and crack at least one joke.
Remember that your keyword should be in the opening paragraph, and the heading and slug (the address of the post itself). The keyword for this post is “write an awesome article”, and as you can see above, it is included in the first paragraph and in the heading. Google like this because it shows that the article’s introduction.
4. Add Subheadings and Bullet Points
Subheadings and bullet points are a great way to break up your article and make it look more attractive. I’m afraid that social media, blogging, popular news has made us all easily distracted and requiring things to be broken up into easy-to-manage sections.
You don’t have any choice about the subheadings, but I’m not so sure about bullet points. If you can put bullet points into your article in a natural way, go for it, but don’t force it. It’s not the end of the world if you don’t insert them.
5. Use Images to Break Up Text
Images, or advertising banners, are used in the same way as subheadings and bullet points; they break up your text and make it easier to read. Don’t worry, you don’t have to pay for them as there are plenty of free image sites.
6. Use the Yoast Plugin for SEO
Speaking of keywords, it’s vital to get the SEO of the article correct. If you’re not sure what SEO is it stands for Search Engine Optimisation and is used by marketers to try and get their articles ranked by Google.
The easiest way to do this is to use the plugin ‘Yoast’. I use it for all my articles, and without it, my posts would not be nearly as well optimised for SEO. It’s a jolly handy tool, and you can find more information about it here. If you don’t use WordPress, you’ll have to do your own research.
7. Ask Your Readers to Do Something
Make sure you ask your visitors to do something when they reach the end of the article. Don’t make the mistake of asking them to do it at the beginning; it makes you sound desperate to get people to click through to what you’re promoting. It doesn’t have to be anything too amazing, but you must ask them to do something.
Failing that, offer a bribe to your visitors to get them to sign up to your email list. I’m experimenting with Hello Bar as I personalise my weekly newsletter. You can use an email service like GetResponse if you want an autoresponder.
8. Bonus: Give Your Readers Value
Make sure you actually give value to your visitors. Writing boring crap that doesn’t add to anyone’s life is not doing much for anybody. Remember that one of the best ways to get your site more well-known is to get your visitors to share (hint, hint).
Finally, it’s worth mentioning that you need to keep everything as simple as possible. My rule is simple; if your reader needs to re-read anything, you’re writing is to complex and you need to simplify it.
Wrapping It All Up
If you need help with your writing, I can suggest two apps. The Hemingway Editor will keep your writing simple enough that a Grade 7 child, and your average internet users, will enjoy it tremendously.
If you enjoyed this post about how to write an awesome article, leave a comment. And if you think I’ve left anything out, please feel free to add that below too. Thanks and speak again soon.