Hello and welcome to another review by yours truly. Here, we are going to look at a course called “What Does SEO Stand For? A Beginner’s Guide to Search Engine Optimization”. If you want to look at what the course contains straight away, click this link. Otherwise, please carry on reading…
This is another course that seems to be made up of only one section. So as with the last course, I reviewed, which I won’t be linking to here (trust me, I am doing you a favour. Oh, okay then), I’ll just make up my own sections.
An Introduction to SEO
In the first part of the course, we get an explanation of what SEO is. To be honest, I thought I would just be listening to a history of SEO that pretty much everyone who knows even a little bit about SEO knows, but it was actually quite good. I even learnt some stuff myself. So, I can report that the ‘what does SEO stand for’ in the title is well and truly covered.
The first three videos cover all we need to know to understand what SEO is all about and, more importantly, how Google wants you to think about SEO. Don’t worry though if you are thinking that you won’t understand everything. It doesn’t go into that much depth because all three videos only last just over 15 minutes in total.
On-Page SEO, Off-Page SEO and Content Marketing
How to Do On-Page SEO
Now we know what SEO stands for, in the next three videos we learn more about how to actually start making SEO work for us.
The first of two videos (the other is off-page SEO) talks about how to do on-page SEO, which is SEO related to your blog post. There is a lot of good content in this video, with quite a few good tips.
By the way, I recommend that you have a notepad and pen handy while watching this video. There is enough good stuff in the 13 minutes that you’ll definitely need to make some notes.
One thing that is included in the first video is the quite new field of Latent Semantic Analysis (LSI). This is a complicated way of saying that Google now looks not just for keywords but also secondary keywords and synonyms.
One complaint so far is that, while we are given a great deal of info, we are not given much in the way of examples. I feel that if I really want to know what LSI means, I am going to have to google it later.
Rich Snippets have also been dealt with in the same way. If I were an SEO newbie, I would know what they are and what they mean for SEO, but I would have absolutely no idea how to create Rich Snippets that will help my site’s SEO.
How to Do Off-Page SEO
This second video is also quite long at around 12 minutes, so make yourself a cuppa, get your notepad and pen out, and settle down for some more good stuff.
The first thing talked about in this video is link-building. Yes, backlinks are still a great way to get Google to recognise that your site is a good site, but the sites where you link to has to be trusted by Google. This is how new link-building differs from the old spammy link-building.
The video then moves on to guest blogging. This is explained very well. It tells us why guest blogging works well and how to go about it. There is some really good advice here so well worth watching.
This is going to turn into a huge review if I keep writing like I am, so I am going to stop writing about this video. If you want to know more, you will just have to sign up for the course.
Content Marketing to Improve Your SEO
The last video that is directly related to improving your site’s SEO is all about Content Marketing. I have to say this really is another good video. Content Marketing is definitely the way to go, as you can hopefully tell from this blog, so it is really worth doing your best to create great content.
The Next Three SEO Videos
The next three videos deal with using SEO companies, measuring SEO, real-time SEO, and the future of SEO. In the video of SEO companies, we are cautioned to be careful hiring SEO companies. SEO is hard to measure and results can take a long time to see. Thus, it is not always easy to see whether the SEO company you have hired is doing a decent job, or just taking your money.
The last ‘proper’ video tries to predict how SEO is going to change over time. Some of the predictions are quite interesting. Certainly, Voice Search could well affect how well your site will do in the future.
Wrapping Up What Does SEO Stand For?
I complained earlier that there were not enough examples or depth to some of the videos. I now realise that that was an unfair complaint.
This is not a course; it is a guide. I probably should have sussed out instantly since the guide has the word ‘guide’ in the name. The trick is to watch this guide and make lots of notes. Then research how to do what this guide advises you to do.
That is not to say that this course leaves us high and dry. There are certainly a few things you can take action on immediately after watching a certain video. It’s just that a lot of advice in this guide requires a lot more information, which would then make this guide more like a course.
The good news is that the research you need to do is easily achievable and A Beginners Guide to SEO helps by giving us quite a few places to begin. It also has a great download section full of PDFs that are also a lot of help.
Anyway, I hope you enjoyed this review of “What Does SEO Stand For? A Beginner’s Guide to Search Engine Optimization”. Notice that I gave this the big FIVE STARS. That’s how good I think it is, so go and check it out by clicking the button below.
If you enjoyed the above, leave a comment. And if you think I’ve left anything out, please feel free to add that below too. Thanks and speak again soon.